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Founded in 1981, United Marketing Solutions (UMS) is one of America's oldest leading direct marketing companies in the $50 billion direct marketing industry. Our cooperative coupon envelope, easily recognized by our Big Blue Bow, is anticipated in households across the country by consumers eager to take advantage of the savings contained in our envelopes. Our franchisees provide marketing support to the largest and fastest growing segment of our economy, namely, local market retailers, service providers and professionals. Initially, franchisees provide advertising support via our cooperative direct mail envelope. Franchise clients have confidence in UMS’ abilities, value, and service. Over time, UMS franchisees have the opportunity to further develop the franchise operation by becoming a full-service marketing consultant offering a diversified array of proven products in direct marketing including, but not limited to, solo postcards, new mover mailings, a complete restaurant marketing kit (twelve products), image booklets and point of sales marketing materials.Franchisees operate their business and cannot be absentee owners. They are required to work full time in the business. During the first few years franchisees are their own sales representatives. Franchisees then evolve the business by hiring sales representatives and move into a Sales Manager, Trainer, and Coaching role. Franchisees are expected to grow to a business enterprise. United Marketing Solutions provides ongoing training and management support to assist the franchisee in growing their business from a one or two person entity to a thriving business enterprise.No previous sales experience is required but the candidate must be completely comfortable with the sales process. Candidates will need to understand this is a direct sales, business to business franchise and it is crucial to the success of the business that they make sales calls every day. The ideal candidate should have a warm and friendly personality, be assertive, enjoys sales, and building ongoing relationships with their advertising clients. The best candidate should possess excellent communication skills, a high energy level, a desire to be involved in the business community socially, and posses the confidence to walk into retail or service companies and introduce themselves to the business owners. Other necessary qualities are: good people skills, being goal oriented, ability to prioritize tasks, and be a self starter. The ideal candidate must be willing to follow UMS’ proven operating system.
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United Marketing Solutions offers franchisees SEVEN inter-related business opportunities for ONE franchise fee. While we have individual competitors for most of our business categories, no single company provides the comprehensive range of products offered by United Marketing Solutions.
How do our franchisees make money?
Our business concept is based on providing local business owners with a full range of marketing products and services that will help them acquire new and repeat customers.
Initially, franchisees develop their business through direct sales. Over time they establish relationships with their clients by offering a full range of products and services.
Because we operate a full-service plant where all products are produced, our franchisees enjoy some of the best wholesale rates in the industry. Their gross profit is the difference between our wholesale price and their retail price. We provide assistance in pricing, and full production for all of their jobs. They are in business for themselves, but not by themselves. United Marketing Solutions provides continuous operations, training, and production support.
Our core product
Cooperative Coupon Mailings provide a means whereby our franchisees' clients can reach customers within their immediate neighborhood trade area for pennies per household.
Throughout our franchise network, we have thousands of clients in hundreds of categories - dry cleaners, hair salons, pizza parlors, automotive centers, and every type of restaurant you can imagine. They include local branches and franchises of America's biggest and most well known chains.
Don't associate low start-up costs with a low return. With a United Marketing Solutions franchise you are not encumbered with high rent, expensive inventory, a large staff, and royalty payments. You really are in control of your destiny.
The United Marketing Solutions franchise system is a win-win-win relationship!
Your clients win from a marketing program customized to meet their needs within budget - one that gains them new and repeat customers who spend more dollars with them, more often.
You win from the personal satisfaction of serving your clients well and from the profit that comes from a growing client base with high repeat rates.
United Marketing Solutions wins from its own profitability and a prospering franchise system.
Background:
Year Established: 1981
Year First Franchised: 1982
Franchised Units: 32
Company Owned Units: 0
Projected New Units (12 months): 20
States/Countries Registered In: Not Registered in North Dakota, South Dakota, Hawaii or Alaska
Availability in Canada: Masters / Area Developer: No
States
Franchise Sales:
Single Unit: Yes
Multiple Units: No
Area/Master Developer: No
Financial/Terms: (Single Territory)
Cash Investment: $57.945K - $73.535K (includes franchise fee)
Total Investment: $57.945K - $73.535K
Minimum Net Worth: $75K - $100K
Franchise Fee: $39.5K
Discounts: FranVet, Women, Minorities: N/A
Royalty: None
Ad: None
Average # of Employees: 1 to start, generally add 1-2 the second year
Passive Ownership Allowed: No
Earnings Claim: Yes
Support & Training Provided:
Financial Assistance Provided: SBA/3rd Party
Site Selection Assistance: N/A
Lease Negotiation Assistance: N/A
Co-operative Advertising: N/A
Training: United Marketing Solutions pays all costs associated with initial training (food, lodging and transportation). Formal training consists of 2 weeks of remote pre-training from the franchisee’s home; 1 week of extensive classroom training at “UMS” headquarters covering sales, business and operational systems; followed by 2 weeks in the franchisees local market making sales calls on local businesses. Continued on-going training is available via our national sales conference for both franchisees & sales reps, called Summer Sales Fest in June and the UMS Annual Conference for franchisees-only in December. UMS also provides proprietary business software and marketing materials on a monthly basis.
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