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Description of Franchise
Decorating Den is North America’s largest network of decorating professionals offering full-service consultation with clients in the comfort of their home or office. We “bring the store to your door” with an array of over 130 direct supplier relationships providing furniture, flooring, window treatments, case goods, upholstery and accessories to choose from and customized to meet your decorating tastes and preferences. We also provide an initial, complimentary consultation to help the client better understand our services and the expertise we provide in the convenience of the clients’ home or office.
Background
Year Established: 1969
Year First Franchised: 1974
Franchised Units: 480
Company Owned Units: 0
Projected New Units (12 months): 120
States/Countries Registered in: All U.S. states and Ontario, Canada
Availability in Canada: Individual unit franchises only
States
Franchise Sales
Single Unit: Yes
Multiple Units: No
Area/Master Developer: Yes
Financial/Terms
Cash Investment: $29,900
Total Investment: $20k - $25k additional working capital required
Minimum Net Worth: $100k
Franchise Fee: $29,900
Discounts: Member of VetFran with $3000 discount off of initial franchise fee qualified
VetFran Program Participant: Yes
Royalty: Descending scale from 9% to 7% based on cumulative revenue levels
Ad: 4% at all times
Average # of Employees: 1 ½ to 3 on average
Passive Ownership Allowed: Possibly, as long as certain qualifications are met.
Earnings Claim: No
Support & Training Provided
Financial Assistance Provided: New Owner Training modules (6 weeks pre-training + 2 weeks onsite + 24 weeks post-training all included in franchise fee)
Site Selection Assistance: None
Lease Negotiation Assistance: None (not needed in start-up)
Co-operative Advertising: Varies based on market selected
Training
Training entails 6 weeks of pre-training modules to help the new owner complete all items needed to return from Training in Easton and open within 1-2 weeks; 2 weeks onsite training session in Easton is extremely hands-on in all phases of business; post-training24 weeks of follow-up with designated field mentor further insures effective training, implementation and follow-through for success potential.
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