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TheHomeMag Franchise
Local monthly direct mail home improvement magazine. Publication that inspires readers to enhance their homes and generates leads for home improvement businesses.
TheHomeMag is the nation's fastest growing home improvement advertising magazine. Our monthly direct mail advertising magazine brings home improvement companies and  homeowners together with inspiring pictures and powerful ads. Home improvement is a $300 billion per year industry, and local companies are always searching for ways to increase their share. TheHomeMag is the solution, already reaching 5 million homes in over 20 markets every month. We are diligent in creating call-generating advertisements, making TheHomeMag the home improvement magazine of choice for local businesses.
We are actively seeking hard-working professionals looking to jump onboard with a proven business model. None of our franchisees have publishing experience, but they have all been successful in their respective careers. The one common denominator – they all want to succeed and will work harder than anyone else to make it happen.
If you can sell, manage, lead a team and follow our tried and tested system, you can be a successful publisher of TheHomeMag.
No publishing experience is required. We have proven systems to ensure your success:
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Production – We handle everything, from designing ads to mailing the magazines so you can focus on selling ad space and providing tremendous customer service.
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Training – No publishing experience is required; we train your entire team at our headquarters and in your exclusive market. Dedicated field sales trainers work with your team to grow your magazine.
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Support – Our industry-leading support team assists you in ensuring that every ad works and every issue is powerful. We even help you hire your team.
We have the markets identified and the systems and training in place. The only component we lack is you! All you need to do is sell, lead and manage your team. We will handle everything else. The notion of being a household brand name is a lofty goal. As we open publishing branches across the US, it is our goal to become that household name. By the end of 2011, it is our intention that over 20 million single family homes will receive our magazine each month, with nearly a quarter of a billion homeowners retrieving TheHomeMag from their mailboxes over the year.
We select, train and support each franchisee in a way that affords them the best opportunity to become a successful publisher of TheHomeMag. We take pride in delivering an industry-leading publication and will do everything within our power to help you publish a top quality magazine month after month. You have our full commitment to these objectives.
Think about it…you lead a small group of people in selling advertising space and publishing a stunning high-end magazine each and every month for years to come. Local businesses will be vying to be on the cover of your magazine. You'll be known as the publisher of The Home Mag, the magazine that gets results for its advertisers.
If you can see yourself in this role, then you owe it to yourself to learn more about becoming the publisher of The Home Mag in your territory.
Franchise Sales:
Single Unit: Yes
Multiple Units: Yes (2 Zone Max)
Area/Master Developer: No
Background:
Year Established: 2002
Year First Franchised: 2006
Franchised Units: 19
Company Owned Units: 9
Projected New Units (12 months): 20
States/Countries Registered In: We are registered in all other states except IL, Pending in ME, MT, ND, SD, and WY no interest
Availability in Canada: Masters / Area Developer Future Plans
States, Countries or Geographical Areas from which Broker Referrals are not being accepted: IL until legal and ME, MT, ND, SD, ID, WY we currently have no interest in these states- population centers not dense enough.
Financial/Terms:
Franchise Fee / Operating Capital / Total Investment
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Hometown Market (50,000 -80,000 homes)
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Standard Market (100,000 -150,000 homes)
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$19k = Franchise Fee
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$34k = Franchise Fee
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$75-90k = Operating Capital
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$75-100k = Operating Capital
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$94-109k = Total Investment
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$109-134k = Total Investment
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Discounts: VetFran, Women, Minorities? No
VetFran Program Participant: No
Royalty: 6%
Ad: 2%
Average # of Employees: 4 Including Owner
Passive Ownership Allowed: No
Earnings Claim: Yes
Support & Training Provided:
Financial Assistance Provided: No
Site Selection Assistance: Yes
Lease Negotiation Assistance: Yes
Co-operative Advertising: No
Training:
Comprehensive five day sales and business course for the entire team in Cape Coral Florida, with continued on-site comprehensive follow-up training
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